With the rise of social media, it seems like everyone hiding behind their screens was able to find their voice and a disingenuous way to get under people’s skin. These so-called experts or “Armchair experts” have an opinion on almost any sphere of life. Although there is nothing wrong with having an opinion. The dangerous part is when that opinion turns into so called expert advice.
Naturally, the audience reading or listening to such opinions on social media are falsely led to believe in something that is simply that. Beliefs somehow turned into facts to those listening.
These “armchair experts”, and no, we are not referring to the incredibly popular podcast hosted by Dax Shepard and Monica Padman. Their guests include a mix of educated, knowledgeable and qualified people able to share such information with the public. But among these experts, there are many bumptious little know-it-alls.
These people profess to be experts at offering advice on all manner of subjects. What many don’t realise is they aren’t able to back it up with any qualifications or experience.
So how do we differentiate one from the other? How can we tell which one tells the actual truth backed up with facts and not just mere beliefs?
The real danger of “armchair experts”
Also commonly known as “Instant Experts”, Social Media has seen a rise in this type of advice. On the face of it, it can seem harmless. But, when you dig a little more deeply, it can be extremely dangerous. In some cases, absolutely catastrophic. Social media is now more important than ever. If you want to find out how it can work for you, read our blog here.
The pandemic has seen a boom of social media armchair experts. And things can easily go wrong with misinformation. With people having more time on their hands during the lockdowns social media was the place to spend their time. Whilst the social media platforms and video conferncing tools are a godsend to many. With this comes the spread of misinformation.
We are members of many social media groups. In these groups we often see posts which are asking members for help and advice. Now, don’t get us wrong, we find the communities that these groups create are an absolute lifeline to many. Whilst there’s nothing wrong with providing your opinion on something. The problems arise when expert advice is sought and those without the qualified experience offer thier opinion. This opinion is taken as fact and from there the seed is sown.
What’s the Solution?
But how do you recognise those opinion based comments from the genuine ones? Quite frankly, it’s a minefield!
Here are a few things that will help you differentiate a self-proclaimed social media savvy with an actual authority.
- Find out more about the “armchair experts” by checking their profiles and reading through other content they have written.
- Check their networks and observe how much engagement their content receives.
- Find out if they are experts in the field by searching for credentials and reviews.
- Ask revealing questions about what type of work or case study they have done. Or find out about it by going through their profiles.
- It helps if you are a little bit sceptical about everything you read online, so do your research and do it well before the false information brainwashes you.
On telling a joker from a true pro, Matt Navara, a Social Media Director of The Next Web said: “For me, in social media, if I haven’t heard of them or find it hard to locate their details on various social platforms, then it immediately gives me some reservations of their true prowess”. Within five minutes of using tools like Twtrland.com, TwitterCounter.com, Socialmention.com and others, you can quickly build up a picture of a person’s social media success and online presence.”
Conclusion
Social media groups are undoubtedly an invaluable tool for many businesses and freelancers. But, if you need expert advice then we recommend you approach a qualified person, or business, in that field. Don’t arm yourself with misinformation then wonder why things don’t go according to plan. K&K Legal Consulting specialise in offering affordable legal advice to small businesses. But, if you come to us asking for help with a financial question we would always point you in the direction of an experienced accountant. Don’t let your business be exposed to risk by accepting advice from an unqualifed, inexperienced person on social media.