SEO Contract Template
If you provide SEO services in the UK and looking for an SEO contract to align expectations between you and your clients then look no further? Our industry specific SEO Contract template has been created by legal professionals who have worked with SEO agencies, freelancers and businesses so understand the complexities of the SEO industry.  This SEO agreement template is designed to protect you at whatever stage of your business you’re at.
Why Opt for Our SEO Contract Template?
The template includes specific clauses that are designed to protect you when providing SEO services. Forget generic service agreements that may look good to the untrained eye. But upon closer inspection aren’t really doing your business justice. Using an industry specific template will ensure you get the protection your business needs.
Key Contract Clauses
- Services Description: Includes a schedule so you can clearly set out the services you will provide in detail along with the fees agreed.
- Client Responsibilities: This all-important clause outlines what the client is responsible for to avoid disputes down the line.
- Payment Terms: Allows you to set your payments terms around what works for you and also includes a standard late payment clause.
- Termination: Explains how either party can bring the SEO Contract agreement to an end.
- Intellectual Property: Addresses ownership of any content and assets generated during the contract.
- No Guarantees: This is really important in SEO and confirms that you are not responsible for things outside of your control such as algorithm changes.
Why Use Our Template?
We are qualified lawyers that have worked with small business owners just like you for years. All of our templates are created based on our knowledge and experience creating contracts for your specific industry. The clauses are tailored to the services you provide so you get the best protection you can from a template.
Additional Benefits
- User Guide: The template comes with a handy step by step guide which talks you through all the clauses. This means you can be confident making changes, where needed.
- 15-Minute Consultation: You get a 15 minute Zoom call with a lawyer included in the template cost so you can ask questions.
- Customisable Format: Downloaded in Word format so it’s totally editable.
- Multiple Uses: Once downloaded, use the template as many times as you need to in your own business.
Important Information
- Download Limits: You must download the template within 30 days of purchase.
- Unrestricted Use: Use as many times as needed once downloaded.
- Support: Beyond the 15 minute Zoom call we can support you but additional charges may be incurred.
Using a professional SEO services contract over a generic service agreements means you can be confident its doing the hard work behind the scenes so you can focus on service delivery. This is exactly what a good contract should be doing!
About K&K Legal Consulting
Founded by Kirsty and Kate, K&K Legal Consulting is driven by a shared passion for providing accessible and flexible legal services to small businesses. With a combined wealth of legal expertise and an understanding of the challenges faced by entrepreneurs, Kirsty and Kate bring a unique perspective to the legal landscape. At K&K Legal Consulting, we understand the diverse needs of businesses across various sectors. If you need to know more about our products or services be sure to get in touch!
Frequently Asked Questions about SEO Contract Template
What is an SEO contract?
An SEO contract is a legal agreement between a business and an SEO specialist or agency that sets out the terms of their working relationship.
What is an SEO agreement?
It’s the same as an SEO contract. Some refer to it as a ‘contract’ whereas others refer to it as an ‘agreement’. Legally it serves the same purpose and creates a legally binding relationship between two parties: you and your client.
Why do I need a professional SEO services contract?
A professional SEO services contract protects both you and your client by setting out clearly what has been agreed. It outlines exactly what’s included in your SEO package, what’s not, how and when you’ll be paid, and what happens if there are delays, cancellations, or disputes.
What should an SEO contract agreement include?
An SEO contract agreement should set out the services being provided, how results will be measured, payment terms, and each party’s responsibilities. It should also include clauses on confidentiality, intellectual property, liability, and how the contract can be ended.
Is this SEO contract template suitable for freelancers?
Yes, our SEO contract template has been designed for freelancers to use.
Can I customise the SEO contract template?
Yes, absolutely there’s a fully editable schedule at the end where you can outline what has been agreed with the client in relation to service scope, fees etc.
Does this SEO contract agreement comply with UK law?
Yes, our SEO contract template has been created under English law and jurisdiction.
How long should an SEO services contract last?
It will depend what you have agreed with the client and the template can be adapted easily.
Can this SEO agreement cover both retainer and one-off projects?
Yes, the SEO contract template can be adapted to work for one-off projects or ongoing retainer work. The guidance document will explain how to do this.
What happens if a client breaches the SEO contract?
You will need to get legal advice if you believe there has been a breach.
How much does an SEO contract cost?
Our current price (as of October 2025) is £241 inc. VAT. However, our prices increase annually, usually in April.
How to write a basic SEO contract template?
You could try writing your own SEO contract, but it’s easy to miss important legal details that protect you if a client doesn’t pay, disputes results, or misuses your work. DIY contracts often leave out key clauses around liability, intellectual property, and cancellations or simply don’t consider them properly which can lead to costly problems later.
What is an SEO contract template?
It’s a template that you can use to put a legally binding contract in place between you and your client.
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